Visual Identity Program
Ah Noboribetsu Natto Blues
あぁ登別 納豆ブルース♪納豆

2018 Branding project for natto made from Hokkaido's "blue-soybeans" and produced by an award-winning artisan in Noboribetsu.
登別の納豆名人が、北海道産の「青豆」を原料につくった納豆のブランディングプロジェクト。 Sapporo Art Directors Club Award 2018: Prize Nominated Producer: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA
Writer: Hiroshi MAEDA
Client: Donan Hiratsuka Shokuhin