Newspaper Ad
Ah Noboribetsu Natto Blues
あゝ登別 納豆ブルース♪納豆

2018 Newspaper ad for the launch of natto made from “blue-soybeans” produced in Hokkaido by an award-winning natto artisan in Noboribetsu.
We helped with everything from product development to promotion.
登別の納豆名人が、北海道産の「青豆」を原料につくる納豆の新発売広告。
商品開発からプロモーションまで幅広くお手伝いしました。 Sapporo Art Directors Club Award 2018: Prize Nominated Producer: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA
Writer: Hiroshi MAEDA
Photographer: Masahiro NAKAMURA
Client: Donan Hiratsuka Shokuhin